Event planning and management

Event planning and management is the process of organizing and executing events to promote a product or service and build relationships with customers, partners, and other stakeholders. It includes identifying event goals and objectives, selecting event venues, developing event themes and agendas, and managing event logistics. It also includes creating and distributing event materials, such as invitations and promotions, and evaluating the effectiveness of events in achieving marketing goals.

Beginner competence definition

Beginners understand the basic concepts of marketing event planning and management, including the importance of organizing events to promote a product or service and build relationships with customers and other stakeholders.

Intermediate competence definition

Intermediate-level individuals can plan and execute marketing events, as well as identify event goals and objectives, select event venues, develop event themes and agendas, and manage event logistics.

Advanced competence definition

Advanced individuals have an in-depth understanding of marketing event planning and management principles and can use data and market research to inform event strategy, evaluate the effectiveness of events, and make strategic decisions to drive business growth.