Managing and creating crisis communications

This capability revolves around managing and responding to crises or critical situations that may impact an organization’s reputation or operations. It involves developing crisis communication plans, providing timely and accurate information to stakeholders, managing media inquiries, and mitigating potential negative impacts through effective communication strategies during challenging times.

Beginner competence definition

Beginners have a basic understanding of the company’s crisis communication plan and goals. They are able to assist in executing crisis communication plans with guidance from more experienced team members. This includes tasks such as compiling media lists, drafting press releases, and tracking media coverage.

Intermediate competence definition

Intermediate-level professionals are able to lead the development and execution of crisis communication strategies that align with the company’s overall business objectives. They are able to develop and execute a comprehensive crisis communication plan, identify potential crisis scenarios, and develop crisis communication messaging that protects the company’s reputation. They are also able to measure the effectiveness of crisis communication using metrics such as media coverage and sentiment analysis.

Advanced competence definition

Advanced-level professionals are able to lead the development and execution of a comprehensive crisis communication strategy that aligns with the company’s overall business objectives. They can provide strategic counsel to the company’s leadership on crisis communication and management. They can also lead cross-functional teams in developing and executing strategic crisis communication plans that mitigate risks, protect the company’s reputation, and address stakeholder concerns.