Managing and creating executive communications

This capability focuses on managing and crafting communications materials specifically targeted at executives within an organization. It involves developing key messages, preparing speeches, presentations, and other communication materials to effectively convey information and align with the organization’s strategic goals and objectives.

Beginner competence definition

Beginners have a basic understanding of the company’s leadership and their communication goals. They are able to assist in developing and editing executive communications, including speeches and presentations, with guidance from more experienced team members.

Intermediate competence definition

Intermediate-level professionals are able to lead the development and implementation of executive communication strategies that align with the company’s overall communications strategy and business objectives. They can create and edit executive communications, including speeches, presentations, and other materials, that effectively communicate the company’s messaging and leadership vision. They are also able to measure the effectiveness of executive communications using metrics such as audience engagement and response.

Advanced competence definition

At an advanced level of competence, a communications professional should be able to provide strategic counsel to the company’s leadership on executive communications and thought leadership. They should be able to lead cross-functional teams in developing and executing comprehensive executive communication strategies that align with the company’s overall business objectives. They should also be able to leverage emerging trends and best practices in executive communication to optimize impact and drive results.