Managing and creating thought leadership

Managing and creating thought leadership is another critical capability for a communications department in a business. It involves developing and executing communication strategies that position the company as a leader in its industry or field. Thought leadership channels may include speaking engagements, whitepapers, industry reports, and other expert content.

Beginner competence definition

At the beginner level, individuals have a basic understanding of the company’s thought leadership channels and goals. They can assist in executing thought leadership plans with guidance from more experienced team members. This includes tasks such as conducting basic research and coordinating content production.

Intermediate competence definition

Intermediate-level professionals can lead the development and execution of thought leadership strategies that align with the company’s overall business objectives. They can develop and implement comprehensive thought leadership plans, manage communication channels, and develop messaging that positions the company as a leader in its industry or field. They can also measure the effectiveness of thought leadership using metrics such as media coverage and audience engagement.

Advanced competence definition

At an advanced level of competence, a communications professional should be able to provide strategic counsel to the company’s leadership on thought leadership and content strategy. They should be able to lead cross-functional teams in developing and executing comprehensive thought leadership plans that drive customer acquisition, retention, and growth. They should also be able to leverage emerging trends and best practices in thought leadership to optimize impact and drive results. Additionally, they should have advanced skills in stakeholder analysis, content development, and campaign management.