Marketing analytics and data analysis

Marketing analytics and data analysis is the process of using data and analytics to inform marketing decisions and measure the effectiveness of marketing efforts. This includes collecting, storing, and analyzing data, such as customer demographics, purchasing behavior, and marketing campaign metrics. It also involves using data visualization tools to present data in a meaningful way, and developing and implementing strategies to improve marketing performance based on data insights.

Beginner competence definition

Beginners have an understanding of the basic concepts of marketing analytics and data analysis, including the importance of using data and analytics to inform marketing decisions and measure the effectiveness of marketing efforts.

Intermediate competence definition

At the intermediate level, individuals collect, store, and analyze data, and use data visualization tools to present data in a meaningful way.

Advanced competence definition

Advanced-level individuals have an in-depth understanding of marketing analytics and data analysis principles and can use data and market research to inform marketing strategy, evaluate the effectiveness of marketing efforts, and make strategic decisions to drive business growth and improve marketing performance.