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Business Development

Business Development is the capability to identify and cultivate growth opportunities within existing client accounts, strategizing and negotiating deals, fostering strategic partnerships, and driving product adoption and upsell initiatives. It also includes analyzing account potential and furthering business relationships for sustained account health.

Level 1: Emerging

At an emerging level, you are learning to identify opportunities and prospective clients for account growth, actively engaging in business development strategies, and focusing on building relationships through effective communication.

Level 2: Proficient

At a proficient level you are adept at identifying new business opportunities within existing accounts, developing strategic plans to grow revenue, and building strong relationships with key stakeholders to drive growth.

Level 3: Advanced

At an advanced level, you are able to drive significant business growth through strategic account management, developing innovative solutions tailored to individual client needs, and fostering long-term partnerships.

Where is this capability used?