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Social Media Marketing

Social Media Marketing is the strategic use of various online platforms for promoting a brand's products or services. This capability involves creating engaging content, analyzing metrics, executing targeted campaigns, and expanding audience outreach to enhance brand recognition, strengthen customer relationships, attract potential customers, and boost sales efficiency.

Level 1: Emerging

At an emerging level, you have a basic understanding of social media platforms and can create simple promotional content, but are still developing your engagement strategies and analytical skills.

Level 2: Proficient

At a proficient level, you are able to effectively develop social media marketing strategies, create engaging content, analyze data for optimization, and utilize various social media platforms to drive marketing objectives.

Level 3: Advanced

At an advanced level, you are able to leverage multiple social media platforms to create innovative and engaging marketing campaigns that effectively reach and engage with your target audience.

Where is this capability used?