Corporate Blogging
Corporate Blogging is the strategic management of an organization's internal or external blog platform, utilizing it to communicate corporate messages, enhance reputation, drive engagement, and facilitate two-way communication between the corporation and its stakeholders, including employees, customers, or potential business partners.
Level 1: Emerging
At an emerging level, you are learning to create corporate blogs while developing an understanding of maintaining the company voice and message consistency. You're refining research and writing skills.
Level 2: Proficient
At a proficient level you are able to effectively create and manage a corporate blog to engage with internal and external stakeholders, maintain brand consistency, and drive business objectives through strategic content.
Level 3: Advanced
At an advanced level, you are able to strategically plan and execute corporate blog content that effectively engages stakeholders, drives traffic, and enhances the organization's reputation and brand image.
