Public Affairs
Public Affairs is the strategic management of communication between an organization and its publics. It involves representing corporate interests to internal and external stakeholders, monitoring public opinion, facilitating dialogue, and influencing policy decisions that impact the organization. It's an integral part of Corporate Communications.
Level 1: Emerging
At an emerging level, you are beginning to grasp the fundamental aspects of Public Affairs within Corporate Communications, demonstrating basic understanding and ability to support public affairs initiatives.
Level 2: Proficient
At a proficient level you are able to strategically manage and execute public affairs initiatives to enhance the organization's reputation, influence key stakeholders, and effectively communicate corporate messages.
Level 3: Advanced
At an advanced level, you are a master at strategically managing the organization's public image and relationships with stakeholders through effective communication, advocacy, and crisis management in Corporate Communications.
