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Reputation Management - Acorn PLMS Skip to main content

Reputation Management

Reputation Management is the active shaping and control of public perception towards a company through strategic communications. It involves developing positive image, handling crisis situations, and maintaining stakeholder relations to build credibility and trust in the corporate entity.

Level 1: Emerging

At an emerging level, you are learning to monitor public opinions, identifying potential crises, and planning strategic responses to manage the company's reputation within the realm of corporate communications.

Level 2: Proficient

At a proficient level you are adept at monitoring and assessing the organization's reputation, implementing strategies to enhance positive perceptions, and managing crises effectively through clear and transparent communication channels.

Level 3: Advanced

At an advanced level, you are able to strategically manage and protect the reputation of the organization through proactive communication, crisis management, stakeholder engagement, and continuous monitoring of public perception.

Where is this capability used?

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Corporate Communications