Product Lifecycle Management
Product Lifecycle Management is a strategic approach to managing the entire lifecycle of a product, from inception to retirement. It encompasses conceptualisation, market research, product development, testing, launch, evaluation, and product disposal, aiming for efficiency, profitability, and quality in overall product management.
Level 1: Emerging
At an emerging level, you are learning the basics of product lifecycle management. You are beginning to understand decision-making, collaboration, and risk management in the context of product evolution and retirement.
Level 2: Proficient
At a proficient level you are adept at coordinating cross-functional teams to enhance product performance throughout its lifecycle, from ideation to retirement, ensuring alignment with business goals and customer needs.
Level 3: Advanced
At an advanced level, you are the expert in orchestrating every stage of a product's journey, from ideation to launch to retirement, optimizing performance and maximizing value for the organization.
