Customer Segmentation
Customer Segmentation is the strategic practice of dividing a company's customer base into segments with shared characteristics. It enhances targeted marketing, product development, service delivery, and customer retention, aiding in achieving strategic objectives and improving overall business performance.
Level 1: Emerging
At an emerging level, you are beginning to identify and categorise key customer groups within the marketplace, assisting in the formulation of future strategic planning and decision-making.
Level 2: Proficient
At a proficient level, you are able to effectively identify and categorize different customer segments based on relevant criteria, ensuring that strategic decisions and initiatives are tailored to meet their specific needs.
Level 3: Advanced
At an advanced level, you are able to develop sophisticated and data-driven customer segmentation strategies that align with overall business objectives and drive targeted decision-making within the organization.
