Customer Lifecycle Management
Customer Lifecycle Management is the capability to effectively manage customers from acquisition to expansion, and retention within an account. It involves understanding customer’s needs, devising strategies to engage loyal customers, recognizing growth opportunities, and addressing issues to prevent churn, specifically in an account management context.
Level 1: Emerging
At an emerging level, you are developing a fundamental understanding of customer lifecycle stages. You're beginning to assist in tracking, managing accounts, and guiding customers effectively through sales cycles.
Level 2: Proficient
At a proficient level you are effectively managing the entire customer lifecycle within your account, from acquisition to retention. You proactively identify opportunities for growth and maintain strong relationships with key stakeholders.
Level 3: Advanced
At an advanced level, you are able to effectively manage the entire customer lifecycle within the context of account management, utilizing strategies to drive retention, growth, and overall customer satisfaction.
