Analytics and Reporting
Analytics and Reporting is the ability to collect, evaluate, and interpret marketing data to form actionable plans, communicate insights effectively, and measure the success of marketing strategies, ensuring optimal business decision-making and continuous performance improvement.
Level 1: Emerging
At an emerging level you are learning to interpret marketing data and create basic reports. You're beginning to understand analytics tools and contribute to marketing decision-making conversations.
Level 2: Proficient
At a proficient level you are able to analyze marketing data effectively, interpret findings accurately, and generate insightful reports to drive decision-making and optimize marketing strategies within the organization.
Level 3: Advanced
At an advanced level you are able to synthesize complex marketing data to create comprehensive reports and make strategic recommendations that drive impactful decision-making and improve overall marketing performance.
