Mobile Marketing
Mobile Marketing is the strategic application of multi-channel, digital marketing techniques aimed at reaching targeted audiences on their smartphones, tablets, and other mobile devices, through websites, email, SMS, social media, and apps. It involves tailoring campaigns to the unique characteristics of mobile devices.
Level 1: Emerging
At an emerging level you are beginning to understand the principles of mobile marketing. You recognize its importance in connecting with audiences, and are building basic skills in implementing mobile strategies.
Level 2: Proficient
At a proficient level, you are able to develop and execute mobile marketing strategies that effectively target and engage customers through various mobile channels, maximizing brand awareness and customer acquisition.
Level 3: Advanced
At an advanced level you are able to effectively leverage mobile marketing strategies to drive brand awareness, engage with consumers, and drive conversions through innovative mobile channels and platforms.
