Event Marketing and Sponsorship
Event Marketing and Sponsorship is the strategic creation and management of events to promote products, brands or services, often supported by sponsors. This includes coordinating corporate sponsorships, planning, and executing events for brand exposure; enhancing consumer interaction, creating memorable experiences and stimulating brand loyalty.
Level 1: Emerging
At an emerging level, you are familiarising yourself with marketing events and securing sponsorships. You understand the basic concepts and are capable of applying them in guided situations.
Level 2: Proficient
At a proficient level you are capable of planning, executing, and evaluating marketing events and sponsorship opportunities to enhance brand visibility, generate leads, and engage with target audiences effectively.
Level 3: Advanced
At an advanced level, you are able to strategically plan, execute, and evaluate large-scale events and sponsorship opportunities that effectively enhance brand visibility, engagement, and ROI within the target market.
