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E-commerce Strategy

E-commerce Strategy is the systematic planning and implementation of digital sales tactics intended to drive business growth. This involves understanding consumer behavior, leveraging technology, and optimising online platforms to enhance sales, customer engagement, and organizational performance in the competitive e-commerce landscape.

Level 1: Emerging

At an emerging level, you are acquainted with basic concepts of E-commerce strategy. You have begun applying these principles in focused scenarios, demonstrating a foundational understanding.

Level 2: Proficient

At a proficient level, you are able to develop and implement effective E-commerce strategies that align with overall business goals, utilizing data-driven insights and market trends to optimize performance and drive growth.

Level 3: Advanced

At an advanced level you are able to develop and execute complex e-commerce strategies that align with the overall business strategy, leveraging technology and data analytics to drive competitive advantage.

Where is this capability used?