Communication Metrics Reporting
Communication Metrics Reporting is the ability to gather, analyze, and present data related to corporate communications performance and impact. It involves the understanding of key communication performance indicators, the sourcing and interpretation of appropriate data, and the ability to explain complex analytics in a simple, understandable report. Accurate and insightful reporting influences communication strategy, promoting successful business outcomes.
Level 1: Emerging
At a foundational level you are able to collect basic data about communication activities and follow simple reporting processes using templates or set guidelines. You recognize key metrics such as engagement rates or audience reach within your team. Your work supports colleagues to track performance and make small, informed improvements to communication efforts.
Level 2: Proficient
At a developing level you are learning to collect and organize basic data on communication activities and outcomes, with guidance. You use established templates and tools to help prepare simple reports that describe what has happened, not yet why. Your work begins to provide others with useful information to support communication planning and decisions.
Level 3: Advanced
At a proficient level you are able to collect, analyze, and interpret communication data to produce clear, meaningful reports for stakeholders. You draw relevant insights from metrics to assess the performance and reach of corporate communications activities. Your work guides informed decisions that strengthen communication strategies and business outcomes.
