Marketing Automation
Marketing Automation is the strategic deployment of technology to manage, execute and evaluate marketing efforts on a streamlined platform. It equips marketers with skills to create personalized customer experiences, enhancing efficiency and scalability. Its impact not only boosts brand engagement but optimizes business returns by freeing resources for deep-level tactics.
Level 1: Emerging
At a foundational level you are aware of how marketing automation tools work and can follow basic processes to support campaigns. You use provided templates and simple workflows to help deliver scheduled emails or posts. Your actions save time for your team and help keep marketing efforts consistent.
Level 2: Proficient
At a developing level you are able to use basic marketing automation tools with guidance, sending simple campaigns and monitoring responses. You follow set processes and begin to understand how automation can improve marketing efficiency. Your work helps the team save time, letting them focus more on creative and strategic efforts.
Level 3: Advanced
At a proficient level you are confident in using marketing automation tools to deliver tailored campaigns and monitor results across multiple channels. You can independently set up, run, and refine automated workflows to improve efficiency and customer engagement. Your work helps drive better marketing outcomes and allows the team to focus on higher-value activities.
