Marketing Strategy Development
Marketing Strategy Development is the ability to design and implement effective marketing plans. It encompasses the understanding of market trends, consumer behavior, and the competitive landscape. This capability requires strategic thinking to create campaigns that enhance brand awareness, increase customer engagement and drive sales, ultimately contributing to business growth and success.
Level 1: Emerging
At a foundational level you are beginning to understand the basics of marketing strategy and how it shapes successful campaigns. You can follow direction to gather market information and support the creation of marketing plans. Your contribution helps the team build a clear picture of customers and competitors, supporting stronger brand awareness efforts.
Level 2: Proficient
At a developing level you are beginning to contribute to the planning and execution of marketing strategies, drawing on basic knowledge of market trends and customer needs. You support routine campaign activities and apply guidance from more experienced colleagues. Your work helps build your understanding of effective marketing plans and their role in supporting business goals.
Level 3: Advanced
At a proficient level you are able to develop and execute marketing strategies that align with business goals and respond to changing market conditions. You consider consumer needs, market trends, and competitor actions when shaping plans and campaigns. Your capability helps build brand recognition, strengthen customer relationships, and support sustainable business growth.
