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Product Stakeholder Communication

Product Stakeholder Communication is the ability to effectively converse with interested parties to a product's development and success. It involves understanding their expectations, addressing concerns and providing regular updates. Excellence in this capability ensures common understanding, fosters trust and ultimately enhances product value.

Level 1: Emerging

At a foundational level you are able to share basic product information with stakeholders and listen to their ideas or concerns. You ask questions to clarify their needs and ensure everyone understands the key points. Through this, you help keep lines of communication open and lay the groundwork for trust in the product management process.

Level 2: Proficient

At a developing level you are able to share updates and key information with stakeholders, usually with guidance or direction. You make an effort to listen to their concerns and clarify expectations, but may still need support to navigate more complex situations. Your communication helps keep stakeholders informed and builds basic trust.

Level 3: Advanced

At a proficient level you are able to clearly communicate with a range of stakeholders throughout the product lifecycle, adapting your approach to suit their needs and expectations. You understand how to manage concerns and keep everyone informed with timely, relevant updates. This builds trust and helps keep the product team and stakeholders aligned on key goals and decisions.

Where is this capability used?