SAM
Strategic Account Manager
80% of software features are rarely or never used.
Your platform has more potential than you think. With a SAM by your side, you’ll unlock it through smart strategy and hands-on support that maximise your investment.
How it works
Turn “we never use that feature”
into “we can’t live without it.”
FAQs
What’s included in a Quarterly Business Review (QBR)?
Each QBR is a structured, data-driven session that combines performance review with forward planning. Your SAM presents benchmarked metrics, system health insights, and important updates from Acorn’s product and development teams. Together, you’ll assess the past quarter’s progress, set new goals, plan upcoming projects, and explore Acorn’s upcoming features and roadmap.
Does my SAM help outside of scheduled meetings?
Yes, your SAM provides ongoing, proactive support between meetings. They monitor system health, oversee support tickets, prioritize business-critical issues, and share updates on product enhancements. They also serve as your escalation point and direct channel to Acorn’s product team, ensuring your feedback and needs help shape platform development.
How does my SAM measure success and track progress?
Your SAM uses benchmarked analytical insights to track engagement, feature adoption, and learning outcomes. You’ll receive clear performance comparisons across your organisation, your industry, and the broader Acorn customer base — helping you pinpoint opportunities for growth and demonstrate ROI on your LMS investment.
What kind of data and reports will I get access to?
SAM clients receive detailed usage reports and benchmarking dashboards that include metrics like completion rates, access trends, feature utilization, and user proficiency. You’ll also gain license utilization insights, system health checks, and heatmaps that reveal how your people are engaging with the platform.
Is the SAM service included in my Acorn license?
Reactive support is already included in your Acorn license. The SAM service is a proactive support upgrade — a tailored partnership designed to maximize adoption and business impact. It’s an investment that ensures you’re not just using Acorn, but using it strategically to drive measurable outcomes.