Leadership

CEO & Co-Founder

CTO & Co-Founder

Director of Operations & People

President

Director of Finance

Head of Capabilities

Ben leads the vision for Acorn’s Capabilities platform, helping organisations turn performance data into meaningful development outcomes. Working across product, user research, and strategy, he connects customer needs to business goals—shaping a product that’s intuitive and impactful. He brings senior leadership experience from CEB (now Gartner), LiveHire, and as Managing Director ANZ at the Public Sector Network, regularly contributes to Training Journal, and facilitates AHRI capability framework development courses.

1. User Research and Empathy
2. Product Strategy and Vision
3. Influence and Stakeholder Management
4. Data-Informed Decision Making
5. Team Leadership & Cross-functional collaboration

Director of Customer Delivery

Daniel is our Director of Customer Delivery, heading up the Acorn Helpdesk and overseeing customer onboarding and implementation. He plays a key role in driving regional strategy and ensuring operational excellence across every stage of the customer journey. With a focus on efficiency, advocacy, and long-term relationships, Daniel’s all about creating smooth, supportive experiences that set our customers up for success. He’s also a natural team leader, passionate about developing talent and helping his team thrive.

1. Team Leadership & Development
2. Operational Excellence and Efficiency
3. Customer Advocacy and Relationship Management
4. Revenue Growth and Retention
5. Regional Strategy & Execution
6. People Management & Team Development

Director of Demand Generation

Sara drives Acorn’s demand engine—leading the strategy behind SEO, paid media, lead gen, and everything in between. From digital campaigns to large-scale events, she’s focused on creating moments that move the needle. With a sharp eye on performance, Sara oversees the automation, analytics, and pipeline strategy that fuel our growth. She works closely with Sales, Brand, and Product to align efforts and turn awareness into action—while building a high-performing team that scales with the business.

1. SEO & Paid Media
2. Marketing Automation & Analytics
3. Lead Generation and Nurturing
4. Content and Campaign Management
5. Collaboration and Sales Alignment
6. People Management and Team Development

Director of Customer Success

Josh is our Director of Customer Success, leading our team of Customer Success Managers and Technical Account Managers. He’s responsible for shaping our customer success strategy, driving growth across key accounts, and championing long-term customer retention. With a background as an Account Executive, Josh brings a sharp commercial mindset and a strong focus on building meaningful, value-driven partnerships. He’s also passionate about developing high-performing teams and making sure our customers feel genuinely supported every step of the way.

1. Customer Success Strategy & Leadership
2. Account Management & Customer Growth
3. Technical Partnership & TAM Oversight
4. Renewals & Retention Management
5. Customer Intelligence & Advocacy
6. People Management & Team Development

Director of Product Design

Laura is our Director of Product Design, leading the charge in shaping thoughtful, intuitive experiences across every part of our product. She’s responsible for defining and executing our product design strategy—making sure it not only looks good, but delivers real value to users and aligns seamlessly with our business goals. Laura heads up our team of brilliant UX and Product Designers, championing a design-led culture throughout the organisation. Working closely with Product, Engineering and Customer teams, she’s all about turning complex challenges into elegant, scalable solutions that make a real difference.

1. Strategic Product Design
2. Design Systems & Operational Excellence
3. Cross-functional Collaboration
4. User-Centred Design & Research Acumen
5. Design Quality & Visual Craft

Director of Channels & Partnerships

Graham leads Acorn’s global channel and partnerships strategy—building a high-impact ecosystem of resellers & implementation partners, content providers, integrated platforms, and industry collaborators. With a decade in the Salesforce ecosystem (both as a partner and employee), he brings deep experience in go-to-market strategy, enterprise client management, and structuring complex implementation programs. A former pro athlete and national team captain, Graham’s approach to partnerships is rooted in discipline, influence, and long-game thinking—always with an eye on scalable growth and mutual value.

1. Market Analysis and Strategy
2. Influence
3. Strategic Partnership Development
4. Negotiation and conflict resolution
5. Channel strategy and management

Director of Engineering

As Acorn’s second-ever employee, David’s been instrumental in building the engineering function from the ground up. Now as Director of Engineering, he leads with a people-first mindset to remove blockers, coach through agile practices, and continuously fine-tune how we build. David’s known for creating high-trust, high-velocity teams and making sure every sprint brings us closer to better outcomes—for our platform, our people, and our customers.

1. Impediment Removal
2. People Management and Team Development
3. Sprint Planning and Backlog Management
4. Continuous Improvement and Retrospectives
5. Facilitation of Scrum Ceremonies
6. Agile Coaching and Mentorship

Brand Manager

Alexa is the brand brain behind Acorn’s voice and visual identity, watching over everything from rebrand rollout to multi-channel content strategy. She leads a cross-functional team (copy, video, design, dev) to ensure every touchpoint feels cohesive, creative, clear, and distinctly Acorn. Alexa partners with Demand Gen, Customer Success, Product, and Sales to evolve our messaging, build brand affinity, and make sure Acorn shows up with purpose—whether it’s on the website, in a sales deck, or baked into the product itself.

1. Brand strategy and development
2. Content creation and management
3. Content performance and analytics
4. Cross-channel content strategy
5. Cross-functional collaboration
6. People Management and Team Development