Executive Communication Support
Executive Communication Support is instrumental in facilitating strategic communication between an organization's top-tier management and its internal and external stakeholders. This demands mastering ethics, maintaining confidentiality, and employing strong written and oral communication skills. The subsequent fostering of transparency, understanding and engagement can significantly elevate a company's corporate reputation and success.
Level 1: Emerging
At a foundational level you are learning how to support executive communication by drafting simple messages and managing basic information for leaders. You follow clear instructions, respect confidentiality, and check your work to avoid errors. Your efforts help the executive team stay consistent and professional in their internal and external communication.
Level 2: Proficient
At a developing level you are able to assist with executive communication tasks, following clear guidelines and basic protocols. You contribute to preparing messages and materials that support senior leaders, while handling information respectfully and maintaining confidentiality. Your work helps create consistent and professional communication for executives within the organization.
Level 3: Advanced
At a proficient level you are able to independently draft and deliver clear, tailored communications on behalf of senior leaders, carefully managing sensitive information and aligning messages with organizational priorities. You regularly advise executives on communication approaches for both internal and external audiences. Your support helps promote trust, engagement and a positive reputation for the organization.
Visual Communication Briefing
Visual Communication Briefing is a core ability within Corporate Communications, focused on creating and presenting visual content to convey clear, streamlined messages. This incorporates the capability to ascertain the pertinent visual assets for diverse audiences and contexts, applying design principles effectively. The impact of mastering this capability is superior communication efficacy, encouraging engagement and understanding in the corporate environment.
Level 1: Emerging
At a foundational level you are able to assist in preparing simple visual materials for communications, using basic templates and clear layouts. You follow established guidelines to select appropriate images or graphics for different audiences. This helps ensure your messages are straightforward and easy to understand within the workplace.
Level 2: Proficient
At a developing level you are able to select and use basic visual elements to support your communications, guided by templates or direction from others. You begin to tailor visuals to suit your message and audience, applying foundational design principles. This helps you contribute more effectively to clear, engaging corporate communications.
Level 3: Advanced
At a proficient level you are able to prepare and deliver clear, visually engaging briefs tailored to the needs of specific corporate audiences. You confidently select and explain appropriate visual elements, drawing on sound design principles to support your message. This ensures your communications are understood quickly and improve engagement across the organization.
Stakeholder Communications
Stakeholder Communications is the strategic function of understanding, defining and disseminating information to interested parties within a corporate environment. It demands a skillful blend of competence in articulating corporate strategies, protection of brand integrity and translating business objectives. Effectively employed, it fosters harmonious relationships, promotes transparency and instigates informed decision-making.
Level 1: Emerging
At a foundational level you are able to share clear, basic information with stakeholders using approved messages and channels. You follow set guidelines and seek support to make sure your communication is accurate and appropriate. Your contributions help build trust and reflect the organization’s values in everyday interactions.
Level 2: Proficient
At a developing level you are starting to contribute to stakeholder communications, with guidance, by sharing clear and accurate information as directed. You seek to understand stakeholder needs and present messages that support transparency and business goals. Your efforts help build mutual understanding and begin to strengthen trust in the organization’s communications.
Level 3: Advanced
At a proficient level you are able to craft and deliver clear, consistent messages to a diverse range of internal and external stakeholders. You anticipate information needs, align communications with organizational goals, and adapt your approach across channels. Your efforts support trust, promote understanding, and maintain the organization’s reputation.
Speech Writing
Speech Writing is a vital capability in the Corporate Communications landscape, centered on crafting compelling narratives for various corporate presentations. This capability involves understanding the audience, managing tone, and articulating the organization’s goals clearly. Proficiency in Speech Writing enables effective delivery of messages, ultimately influencing corporate identity and public perception.
Level 1: Emerging
At a foundational level you are able to draft basic speeches for common corporate events, following clear instructions and using approved templates. You focus on getting the key message across clearly, with some awareness of the intended audience. Your work helps support consistent communication, though you will still need regular guidance and review.
Level 2: Proficient
At a developing level you are able to draft straightforward speeches that address basic organizational messages and match the intended audience. You seek feedback from others to improve your tone and structure, making your content clearer. With support, you help convey the organization’s goals in formal and informal settings.
Level 3: Advanced
At a proficient level you are able to write clear and engaging speeches tailored to different corporate audiences and events. You understand the organization’s goals and values, using the right tone and structure to convey key messages. Your work helps leaders present ideas with confidence and builds a strong, positive reputation for the organization.
Press Release Development
Press Release Development is the capability of creating informative, compelling corporate announcements for public media. Rooted in a deep understanding of the organization's values and messaging, it involves clear, concise writing alongside an instinct for the newsworthy. Effective development positively positions the company, fosters media relationships, and supports broader corporate communication initiatives.
Level 1: Emerging
At a foundational level you are learning to draft clear and accurate press releases with guidance from others. You focus on basic structure and factual content, ensuring your writing supports the organization’s messaging. By doing this, you build your understanding of how press releases contribute to broader communication goals.
Level 2: Proficient
At a developing level you are able to draft clear and accurate press releases with guidance, showing an understanding of key messages and company values. You seek feedback to improve structure and tone, ensuring your work aligns with organizational priorities. Your contributions help build positive visibility and support the team’s media efforts.
Level 3: Advanced
At a proficient level you are able to draft clear and engaging press releases that reflect the company’s core messages and values. You tailor your writing to suit different audiences and media outlets, ensuring information is accurate and relevant. Your work strengthens the company’s public profile and supports wider communication goals.
Message Framing
Message Framing is a key capability in Corporate Communications, involving the strategising and crafting of messages to influence perceptions and behaviors. This capability requires a keen understanding of audiences, careful consideration of language, and the ability to deliver clear, impactful communications. Through Message Framing, organizations can effectively shape narratives and drive business goals, ensuring messages resonate and prompt desired responses.
Level 1: Emerging
At a foundational level you are able to support basic message framing by following established templates and guidance from others. You recognize the importance of clear, audience-appropriate communication in shaping messages for emails, updates, or internal announcements. Your contributions help ensure organizational messages are delivered accurately and are easily understood.
Level 2: Proficient
At a developing level you are starting to shape straightforward messages to suit different audiences, with some guidance. You consider the purpose and tone of your communications, making an effort to ensure your messages are clear and appropriate. Your contributions help your team deliver consistent information that supports organizational aims.
Level 3: Advanced
At a proficient level you are able to frame messages clearly and persuasively, tailoring your approach to suit different audiences and business needs. You use insights about audience perspectives to shape language and structure, ensuring your communications prompt the right reactions. Your messages support organizational objectives and consistently influence how people think, feel and act.
Media Liaison
Media Liaison is the ability to interface between an organization and journalists or other media entities, facilitating open, transparent and accurate communication. This capability involves gathering and providing media-related information, shaping public relations strategies, and managing media interactions. Its successful implementation can greatly enhance an organization's image, brand reputation, and media engagement.
Level 1: Emerging
At a foundational level you are learning how to interact appropriately with media contacts, following established guidance from your corporate communications team. You support simple tasks such as sharing approved information or supporting colleagues during media enquiries. Your actions help maintain consistency and protect the organization’s reputation when dealing with journalists or media representatives.
Level 2: Proficient
At a developing level you are starting to engage with journalists and media contacts under supervision, contributing to media releases and supporting media responses. You follow established guidelines, helping your team gather and share accurate information. Your growing skills help to ensure clear and consistent communication between the organization and the media.
Level 3: Advanced
At a proficient level you are comfortable managing day-to-day interactions with journalists and media outlets, representing your organization clearly and professionally. You actively contribute to shaping media messaging and public statements, ensuring accuracy and alignment with corporate goals. Your approach helps boost the organization’s reputation and strengthens positive relationships with media contacts.
Internal Communication
Internal Communication is the strategic development and execution of messaging within a corporation. It involves deciding what information to communicate, to whom, and through what channels, ensuring understanding. Mastery of this capability positively affects productivity and employee morale by fostering open dialogue and transparent operations.
Level 1: Emerging
At a foundational level you are able to share basic information clearly with your colleagues, using the approved channels within your team or department. You ask questions when unsure and make sure your messages are easy to understand. Your clear updates help keep others informed and support a positive, transparent workplace.
Level 2: Proficient
At a developing level you are able to share internal messages clearly and follow established communication guidelines within your team or department. You understand the basic needs of your audience and use the right channels to keep them informed. This helps build trust and keeps everyone aligned with business goals.
Level 3: Advanced
At a proficient level you are able to plan and deliver internal communications that reach the right people clearly and promptly. You choose suitable channels and adapt your messaging for different teams, making sure your information is understood and useful. By doing this, you help build trust and support collaboration within your organization.
External Communication
External Communication is the strategic management of interactions with parties outside the organization. It skills involve establishing favourable corporate perception, facilitating transparent dialogue and managing crisis communication. Impact can be measured by reputation enhancement, stakeholder satisfaction and crisis mitigation.
Level 1: Emerging
At a foundational level you are able to support basic external communications by sharing clear, accurate information from your team with external parties, such as customers or community groups, under guidance. You follow established protocols and ensure messages reflect the organization’s values. Your actions help build initial trust and support a positive external reputation.
Level 2: Proficient
At a developing level you are able to support external communication activities by assisting with drafting clear and consistent messages and helping to share information with external stakeholders. You follow established guidelines and consult with others when handling routine requests or issues. Your contribution helps build a positive reputation and maintain basic stakeholder trust.
Level 3: Advanced
At a proficient level you are able to plan and deliver clear, consistent messages to external audiences, ensuring the organization’s values and objectives are well represented. You build strong relationships with media and stakeholders, responding confidently to routine issues and supporting crisis responses. Your work strengthens reputation and helps maintain the trust of key external partners.
Crisis Communication
Crisis Communication is the ability to effectively manage information dissemination during an unexpected company event. It is identifying and promptly responding to emerging issues, with strategies tailored to internal and external stakeholders. This results in minimized business disruption, reputation protection and nurturing trust amongst stakeholders.
Level 1: Emerging
At a foundational level you are aware of basic crisis communication principles and can follow guidance from senior team members during unexpected events. You support information gathering and help share approved messages with colleagues or customers. This helps ensure consistent communication and assists in maintaining trust during challenging situations.
Level 2: Proficient
At a developing level you are able to support crisis communication efforts by gathering relevant information and sharing it with your manager or team. You help prepare messages for internal or external audiences, using templates or guidance provided. This ensures clear and timely updates that contribute to a consistent approach and help build stakeholder trust.
Level 3: Advanced
At a proficient level you are able to quickly assess a crisis situation and coordinate clear, consistent messages for both internal and external audiences. You use established protocols and adapt communication strategies to fit the needs of different stakeholders. Your approach helps maintain trust, reduce confusion, and protect the organization’s reputation during challenging times.
Communication Strategy Development
Communication Strategy Development is the ability to construct an effective plan to convey corporate messages. This involves understanding business goals, identifying target audiences, formulating key messages, and choosing appropriate communication channels. Proficiency in this capability can enhance organizational reputation, foster stakeholder engagement, and promote aligned behaviors.
Level 1: Emerging
At a foundational level you are learning to support the creation of simple communication plans under guidance. You help gather basic information about business objectives and audiences, and contribute to drafting straightforward messages. Your efforts assist in building clarity and supporting team outcomes in corporate communications tasks.
Level 2: Proficient
At a developing level you are beginning to support the creation of communication plans by gathering information on business objectives and audience needs. You contribute ideas for key messages and channels, usually with guidance from more experienced colleagues. Your input helps ensure communication activities are aligned with the organization’s goals.
Level 3: Advanced
At a proficient level you are able to develop clear and practical communication strategies that support business goals and connect with key audiences. You use research and evidence to shape messaging and select effective channels. Your planning helps increase trust in the organization and ensures that corporate communications have real impact.
Communication Planning
Communication Planning is the methodical development of strategies for optimizing information dissemination in a corporate framework. It embodies the understanding of stakeholder needs, selection of apt channels, and crafting resonant messaging. This capability drives effective engagement, fostering a culture of transparency and mutual understanding within and outside the organization.
Level 1: Emerging
At a foundational level you are beginning to understand how planned communication supports clear information sharing across the organization. You follow guidance to help with basic communication tasks, such as drafting messages or identifying who needs to be informed. Your efforts help others stay updated and contribute to a more open and connected workplace.
Level 2: Proficient
At a developing level you are beginning to contribute to communication plans by identifying key stakeholders and suggesting suitable channels. You follow existing strategies and seek guidance to shape messaging that supports organizational goals. Your efforts help ensure messages are delivered clearly and reach the intended audiences.
Level 3: Advanced
At a proficient level you are able to develop and implement detailed communication plans that align with business goals and address stakeholder needs. You choose appropriate channels and tailor messages to ensure relevance and clarity. Your planning helps build trust and understanding, supporting engagement and a positive organizational reputation.
Audience Analysis
Audience Analysis is the practice of understanding and segmenting corporate communication recipients using various metrics. This involves the study of demographics, behavior patterns, motivations and goals. Effective Audience Analysis can shape and refine communication strategies, ensuring messages reach intended individuals, increasing engagement and driving corporate outcomes.
Level 1: Emerging
At a foundational level you are able to recognize that different audiences exist within corporate settings and that their needs may vary. You use basic information, such as job roles or departments, to consider how messages might be received. This helps you begin to tailor communications so they are more relevant and likely to be understood.
Level 2: Proficient
At a developing level you are beginning to identify basic audience groups using available data such as demographics or job roles. You apply this information to adapt some aspects of corporate communications, aiming to make messages more relevant. Your efforts help messages start to connect better with distinct groups within the organization.
Level 3: Advanced
At a proficient level you are able to systematically analyze and segment audiences using key metrics such as demographics, behaviors and motivations. You draw on data and insights to tailor communication strategies for different groups within the organization. This ensures your messages are relevant, resulting in stronger engagement and supporting business objectives.
Communication Metrics Reporting
Communication Metrics Reporting is the ability to gather, analyze, and present data related to corporate communications performance and impact. It involves the understanding of key communication performance indicators, the sourcing and interpretation of appropriate data, and the ability to explain complex analytics in a simple, understandable report. Accurate and insightful reporting influences communication strategy, promoting successful business outcomes.
Level 1: Emerging
At a foundational level you are able to collect basic data about communication activities and follow simple reporting processes using templates or set guidelines. You recognize key metrics such as engagement rates or audience reach within your team. Your work supports colleagues to track performance and make small, informed improvements to communication efforts.
Level 2: Proficient
At a developing level you are learning to collect and organize basic data on communication activities and outcomes, with guidance. You use established templates and tools to help prepare simple reports that describe what has happened, not yet why. Your work begins to provide others with useful information to support communication planning and decisions.
Level 3: Advanced
At a proficient level you are able to collect, analyze, and interpret communication data to produce clear, meaningful reports for stakeholders. You draw relevant insights from metrics to assess the performance and reach of corporate communications activities. Your work guides informed decisions that strengthen communication strategies and business outcomes.
Communication Compliance
Communication Compliance is the aptitude to adhere to legal, ethical, and organizational standards in corporate messaging. This encompasses understanding relevant regulations, creating content accordingly and rectifying any non-compliant communications. It safeguards the company’s reputation, mitigates legal risks, and fosters trust amongst stakeholders.
Level 1: Emerging
At a foundational level you are aware that communications must meet legal, ethical, and organizational guidelines. You follow basic instructions to ensure your messages comply with set rules and seek help when you’re unsure. This helps protect the company’s reputation and ensures you support a culture of trustworthy communication.
Level 2: Proficient
At a developing level you are beginning to recognize and follow key legal, ethical, and organizational rules when preparing corporate communications. You check your messages for compliance and ask for guidance if you are unsure. This helps reduce risks and supports a trustworthy reputation for your organization.
Level 3: Advanced
At a proficient level you are diligent in applying legal, ethical, and organizational standards to all corporate communications. You confidently review, adapt, and correct messaging to remain compliant, even in complex or changing situations. Your actions help protect the company’s reputation and build trust with stakeholders.
Channel Selection
Channel Selection is the aptitude to identify and utilise suitable communication mediums. In Corporate Communications, this capability requires understanding of diverse platforms to reach specified audiences effectively. Effectively selecting channels enhances message clarity, promotes engagement and strengthens corporate relationships.
Level 1: Emerging
At a foundational level you are able to recognize and use basic communication channels provided within your organization, such as email or intranet posts, to share information. You understand that different channels exist and begin to consider which ones might suit your message and audience. This helps support clear, consistent communication in everyday workplace situations.
Level 2: Proficient
At a developing level you are able to recognize the main communication channels available for corporate messaging and begin to match them to specific audiences. You seek guidance in selecting channels but show growing awareness of how different platforms suit different purposes. With support, your choices help messages reach more people and encourage some engagement.
Level 3: Advanced
At a proficient level you are able to assess your audience and purpose, then choose the most suitable communication channels from a range of available options. You understand how different platforms influence message delivery and audience engagement in a corporate setting. Your choices lead to clear, effective communication that strengthens relationships within and outside the organization.
Campaign Communication
Campaign Communication is the strategic creation and dissemination of clear, consistent messaging to influence, educate or engage target audiences during a specific initiative or project. It necessitates the ability to craft persuasive narratives, scale messages across disparate channels, and measure outcomes effectively. This capability connects the company's objectives with its wider stakeholder community, shaping perception and driving action.
Level 1: Emerging
At a foundational level you are able to support the delivery of campaign communications by following established plans and using provided templates or messaging. You help share clear information about projects or initiatives through simple channels, making sure messages are accurate and consistent. Your efforts help ensure basic awareness and understanding among staff and stakeholders.
Level 2: Proficient
At a developing level you are able to assist in preparing messages and materials for campaign communications, following guidance from more experienced colleagues. You help deliver messages using standard corporate channels and ensure information is accurate and consistent. Your work supports wider team goals and helps improve audience understanding of key initiatives.
Level 3: Advanced
At a proficient level you are able to plan, deliver, and coordinate campaign communications that align with business goals and engage target audiences. You adapt your messaging for different channels and use data to refine your approach. Your campaigns help shape positive perceptions of the company and prompt action from stakeholders.
Brand Messaging Consistency
Brand Messaging Consistency is the ability to ensure uniformity in corporate communication across all channels. This involves the expertise to align messages in a way that supports and solidifies the company's corporate identity. Effective implementation impacts positively, enhancing brand recognition and trust among stakeholder groups.
Level 1: Emerging
At a foundational level you are aware that clear and consistent brand messaging is important in all corporate communications. You follow brand guidelines and use approved messaging templates when creating or sharing content. This helps present a unified organizational voice, supporting brand recognition and building stakeholder trust.
Level 2: Proficient
At a developing level you are starting to recognize the importance of consistent brand messaging in your communications. You follow established guidelines with some support, ensuring your messages generally align with the company’s identity across common channels. This helps build clearer understanding and contributes to a stronger, more recognisable brand presence.
Level 3: Advanced
At a proficient level you are able to apply and maintain brand messaging consistently across all corporate communications and channels. You ensure that all written and spoken content clearly reflects the company’s identity and values. This strengthens recognition and builds trust with different audiences, supporting positive engagement and reputation.
