Account-Based Marketing
Account-Based Marketing is a strategic approach in marketing where individual client accounts are treated as a market in itself. This capability involves understanding, attracting, and retaining key accounts with personalised campaigns, collaboration, and account-specific measures, supporting targeted business growth.
Level 1: Emerging
At an emerging level, you are learning to identify key accounts, develop personalized marketing strategies, and align sales and marketing objectives for these accounts in a way that maximises ROI.
Level 2: Proficient
At a proficient level, you are able to effectively execute and optimize account-based marketing strategies to target specific high-value accounts, resulting in increased engagement, conversions, and revenue for the organization.
Level 3: Advanced
At an advanced level you are adept at crafting personalized marketing strategies, leveraging data analytics to identify key accounts, and effectively engaging high-value prospects to drive business growth and revenue.
