Advanced Digital Analytics is the proficient use of digital tools and methodologies, within the marketing field, to capture and analyze comprehensive sets of data. It includes predictive modeling and sentiment analysis to measure, quantify, and predict consumer behavior, optimize marketing campaigns, and inform strategic decisions.

Level 1: Emerging

At an emerging level, you are starting to understand and use digital analytics tools in marketing, strategising based on limited insights and beginning to optimise on campaigns accordingly.

Level 2: Proficient

At a proficient level, you are able to analyze complex digital data to optimize marketing strategies, track performance metrics, and provide valuable insights for improving digital marketing campaigns effectively.

Level 3: Advanced

At an advanced level, you are able to interpret complex digital analytics data to optimize marketing strategies, forecast trends, and drive targeted campaigns with precision and efficiency.