Advertising and Promotion
Advertising and Promotion is the strategic implementation of techniques to communicate a product, service, or brand's value to consumers, leveraging various marketing channels and materials to increase awareness, foster engagement, drive sales, and build brand loyalty in a competitive marketplace.
Level 1: Emerging
At an emerging level, you are developing an understanding of marketing principles, specifically in advertising and promotion. You start to apply this knowledge in simple, practical scenarios.
Level 2: Proficient
At a proficient level you are able to develop and implement effective advertising and promotion strategies that align with overall marketing goals, utilizing a mix of online and offline channels to reach target audiences.
Level 3: Advanced
At an advanced level, you are able to develop comprehensive advertising and promotional strategies that effectively target and engage specific consumer segments, maximizing the impact and ROI of marketing campaigns.
