Augmented Reality Campaigns
Augmented Reality Campaigns is a corporate communications capability involving the design and implementation of immersive, interactive promotional strategies. It utilises augmented reality technology to enhance engagement, provide transformative experiences for potential clients, and convey product or brand narratives effectively and innovatively.
Level 1: Emerging
At an emerging level, you are gaining familiarity with creating basic Augmented Reality (AR) campaigns. You can utilize AR tools for simple corporate communication strategies with guidance.
Level 2: Proficient
At a proficient level you are able to strategize and execute augmented reality campaigns that effectively engage stakeholders, enhance brand awareness, and drive corporate communication objectives with creativity and innovation.
Level 3: Advanced
At an advanced level you are able to strategically plan and execute augmented reality campaigns that effectively enhance corporate communications, engaging stakeholders in innovative and impactful ways.
