Brand Management
Brand Management is the expertise in creating and maintaining a desired market perception for a product or business. It encompasses the ability to strategise and execute effective campaigns, while ensuring brand consistency across channels. Adept brand management significantly impacts customer loyalty, competitive edge, and market positioning.
Level 1: Emerging
At a foundational level you are learning to recognize the basics of brand identity and understand why consistency matters in marketing materials. You support brand management activities by following established guidelines and applying feedback. This helps your team present a clear and unified image to customers.
Level 2: Proficient
At a developing level you are learning to support brand management by following existing guidelines and ensuring brand assets are used correctly in marketing activities. You seek feedback to improve your understanding of brand consistency across different channels. Your careful approach helps maintain a clear and unified brand image for customers.
Level 3: Advanced
At a proficient level you are able to manage brand activities across multiple channels, ensuring a consistent and compelling brand presence. You use data and insights to shape campaigns that strengthen brand recognition and customer trust. Your work helps the business stand out in the market and builds stronger loyalty with customers.
