Brand Management
Brand Management is the process of strategising, developing, and managing a brand's image, perception and value in the marketplace. It involves conducting market research, defining target audiences, creating marketing strategies to enhance brand equity, and assessing performance for continuous improvement. It is crucial for a brand's reputation and profitability.
Level 1: Emerging
At an emerging level, you are beginning to comprehend brand strategies, harnessing necessary knowledge about promotion, positioning, and value proposition to informally contribute to brand management discussions.
Level 2: Proficient
At a proficient level you are skilled at developing and implementing strategies to build and maintain a strong brand identity, leveraging consumer insights and market trends to drive brand growth.
Level 3: Advanced
At an advanced level, you are able to strategically position and elevate brands in the market, effectively managing brand equity, perception, and consistency across all marketing channels.
