Brand Positioning
Brand Positioning is the strategic process used by Product Managers to establish a product's identity and value proposition in the target market. It defines how a product differentiates from competitors and demonstrates its unique benefits to consumers, accentuating a product's core features and values.
Level 1: Emerging
At an emerging level, you are familiar with fundamental brand positioning concepts. You're learning how to align a product's market position to customer needs and competitive dynamics in Product Management.
Level 2: Proficient
At a proficient level you are able to strategically position your brand within the market to differentiate it from competitors, effectively communicating its unique value proposition to target customers.
Level 3: Advanced
At an advanced level you are able to strategically position a product within the market, ensuring it stands out from competitors and resonates with target customers to drive success in Product Management.
