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Brand Positioning - Acorn PLMS Skip to main content

Brand Positioning

Brand Positioning is the strategic process used by Product Managers to establish a product's identity and value proposition in the target market. It defines how a product differentiates from competitors and demonstrates its unique benefits to consumers, accentuating a product's core features and values.

Level 1: Emerging

At an emerging level, you are familiar with fundamental brand positioning concepts. You're learning how to align a product's market position to customer needs and competitive dynamics in Product Management.

Level 2: Proficient

At a proficient level you are able to strategically position your brand within the market to differentiate it from competitors, effectively communicating its unique value proposition to target customers.

Level 3: Advanced

At an advanced level you are able to strategically position a product within the market, ensuring it stands out from competitors and resonates with target customers to drive success in Product Management.

Where is this capability used?

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Product Management