Brand Strategy
Brand Strategy is the extensive planning and coherent decision-making process related to how, where, when, and to whom an organization's brand will be presented. It consistently aligns brand goals with business objectives and provides a consistent image to consumers, effectively differentiating within the market.
Level 1: Emerging
At an emerging level, you are understanding the basics of brand strategy. You're beginning to comprehend how to align business goals with market needs to create a consistent brand image.
Level 2: Proficient
At a proficient level you are able to develop and implement brand strategies that align with overall organizational goals and effectively differentiate the brand in competitive markets.
Level 3: Advanced
At an advanced level, you are able to develop comprehensive and innovative brand strategies that seamlessly align with overall business objectives, ensuring a strong and consistent brand presence in the market.
