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Client Retention Strategies

Client Retention Strategies is the sales ability to develop and implement measures that foster long-term relationships with customers. It includes strategies for building customer loyalty, providing excellent customer service, addressing customer issues effectively, and developing a deep understanding of customer needs and preferences.

Level 1: Emerging

At an emerging level, you are beginning to understand the importance of client retention strategies. You're familiarising yourself with techniques to maintain relationships, ensure customer satisfaction, and drive repeat sales.

Level 2: Proficient

At a proficient level, you are able to effectively implement client retention strategies, such as personalized follow-ups and ongoing communication, to maintain and strengthen relationships with current customers in the sales process.

Level 3: Advanced

At an advanced level you are able to identify, develop, and implement sophisticated client retention strategies that effectively cultivate long-term relationships and drive sales growth within your organization.

Where is this capability used?