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Content Creation and Management

Content Creation and Management is the ability to strategize, develop, and curate relevant and engaging marketing content, whilst overseeing its organization, storage, and distribution in a manner that optimizes impact and aligns with the overarching business and marketing objectives.

Level 1: Emerging

At an emerging level, you are learning to develop and manage marketing content. You're gaining experience in creating engaging materials and beginning to measure its impact on marketing objectives.

Level 2: Proficient

At a proficient level, you are skilled at creating and managing marketing content effectively. You can develop engaging and targeted content that resonates with the audience, driving results for the organization.

Level 3: Advanced

At an advanced level, you are adept at creating and managing high-quality marketing content that resonates with your target audience, drives engagement, and ultimately converts leads into loyal customers.

Where is this capability used?