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Crisis Communication

Crisis Communication is the ability to effectively address and manage information during emergency situations. It encompasses conveying strategies to internal teams, establishing trust, mitigating panic, and ensuring rapid response, resolution and subsequent learning, whilst prioritizing workforce safety, morale, and organizational reputation.

Level 1: Emerging

At an emerging level, you are developing skills and knowledge in delivering clear, timely communication during crises. You're beginning to manage people's concerns and emotions during these challenging situations.

Level 2: Proficient

At a proficient level you are able to effectively communicate with empathy and clarity during crisis situations, providing support, reassurance, and guidance to your team members.

Level 3: Advanced

At an advanced level, you are able to effectively communicate with individuals and teams during times of crisis, demonstrating empathy, transparency, and advocating for their well-being within the organization.

Where is this capability used?