Skip to main content

X / 3

Customer Advocacy

Customer Advocacy is the skill of championing customer needs within the organization, ensuring exceptional service delivery. It involves understanding customer feedback, proactive problem resolution, promoting customer interests, and cultivating long-term relationships. This capability empowers employees to drive continuous improvement in customer support and service.

Level 1: Emerging

At an emerging level, you are beginning to acknowledge the importance of customers' needs. You can demonstrate empathy, while starting to advocate basic solutions for their problems in a service context.

Level 2: Proficient

At a proficient level you are actively advocating for customers, consistently exceeding their expectations, and building strong relationships to ensure their satisfaction and loyalty in the Customer Support & Service field.

Level 3: Advanced

At an advanced level you are a true advocate for customers, consistently going above and beyond to ensure their needs are met and feedback is valued within the organization.

Where is this capability used?

Customer Support & Service