Customer Advocacy is the skill of championing customer needs within the organization, ensuring exceptional service delivery. It involves understanding customer feedback, proactive problem resolution, promoting customer interests, and cultivating long-term relationships. This capability empowers employees to drive continuous improvement in customer support and service.

Level 1: Emerging

At an emerging level, you are beginning to acknowledge the importance of customers' needs. You can demonstrate empathy, while starting to advocate basic solutions for their problems in a service context.

Level 2: Proficient

At a proficient level you are actively advocating for customers, consistently exceeding their expectations, and building strong relationships to ensure their satisfaction and loyalty in the Customer Support & Service field.

Level 3: Advanced

At an advanced level you are a true advocate for customers, consistently going above and beyond to ensure their needs are met and feedback is valued within the organization.