Customer Journey Mapping
Customer Journey Mapping is the strategic process of capturing and analyzing the customer's experience from the initial contact to ultimate engagement. It involves tracing their pathway through different marketing touchpoints, ensuring a seamless, integrated, and optimized marketing process that enhances customer satisfaction and loyalty.
Level 1: Emerging
At an emerging level, you are beginning to understand the fundamentals of customer journey mapping. You can identify key touchpoints and are building skills to optimise marketing strategies based on these insights.
Level 2: Proficient
At a proficient level you are able to analyze and map the customer journey effectively, identifying key touchpoints and creating strategies to enhance the overall marketing experience for the customer.
Level 3: Advanced
At an advanced level, you are proficient in creating detailed and strategic customer journey maps that identify key touchpoints, emotions, and interactions to optimize marketing strategies and enhance customer experience.
