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Customer Needs Identification

Customer Needs Identification is the ability to discern, understand, and prioritise consumer demands and preferences relevant to product management. This skill involves rigorous market research, efficient data analysis and engaging directly with customers to anticipate their needs and align product development accordingly.

Level 1: Emerging

At an emerging level, you are beginning to understand customer needs. You can identify basic customer requirements and communicate these effectively to your product management team for the product development process.

Level 2: Proficient

At a proficient level, you are able to accurately identify customer needs through market research, customer feedback, and data analysis. You can prioritize and translate these needs into actionable product requirements.

Level 3: Advanced

At an advanced level, you are able to deeply understand and anticipate customer needs, translating them into successful product strategies that drive value and customer satisfaction in the Product Management context.

Where is this capability used?