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Customer Relationship Management

Customer Relationship Management is the ability to establish, nurture and maintain effective relationships with customers, leveraging their feedback in product development, management and innovation. This involves understanding customer needs, predicting future demands, and exceeding customer expectations to enhance product value and customer satisfaction.

Level 1: Emerging

At an emerging level, you are understanding key customer management strategies, learning to build relationships, and beginning to identify customer needs to inform product management decisions.

Level 2: Proficient

At a proficient level, you understand the importance of building strong relationships with customers to gather insights for product development and ensure customer satisfaction throughout the entire product lifecycle.

Level 3: Advanced

At an advanced level, you are able to deeply understand customer needs, build long-lasting relationships, and use customer insights to drive product innovation and success within the Product Management space.

Where is this capability used?