Customer Segmentation and Targeting
Customer Segmentation and Targeting is the ability to categorize customers into distinct groups, based on shared characteristics or behaviors, and identify lucrative segments for focused marketing efforts. It's fundamental in Product Management to deliver tailored products that suit specific needs, ultimately driving business growth.
Level 1: Emerging
At an emerging level, you are developing a basic understanding of Customer Segmentation and Targeting, identifying key markets and customer groups, and beginning to shape your product strategy accordingly.
Level 2: Proficient
At a proficient level you are able to effectively analyze data to identify customer segments, create targeted strategies, and execute campaigns that resonate with specific customer groups in a product management context.
Level 3: Advanced
At an advanced level you are able to effectively identify and analyze diverse customer segments, develop targeted strategies based on deep customer insights, and execute successful product launches to maximize market impact.
