Data Privacy and Ethical Marketing
Data Privacy and Ethical Marketing is the ability to manage sensitive customer data responsibly, ensuring privacy, and practicing ethical marketing strategies that respect consumer rights. It involves conforming to legal standards and prioritising customer trust in all marketing activities.
Level 1: Emerging
At an emerging level you are developing a foundational understanding of data privacy issues, beginning to apply ethical marketing practices, and starting to analyze implications on marketing strategies.
Level 2: Proficient
At a proficient level you are able to implement marketing strategies that prioritize data privacy, adhere to ethical guidelines, and ensure compliance with regulations regarding customer information protection.
Level 3: Advanced
At an advanced level you are able to navigate complex ethical dilemmas related to data privacy in marketing, ensuring adherence to all regulations and creating innovative strategies that prioritize customer trust and transparency.
