Skip to main content

Data Storytelling

Data Storytelling is the strategic process of translating complex data insights into a clear, accessible narrative. This ability necessitates advanced analytics skills, a solid understanding of business intelligence objectives and a knack for effective communication. It empowers organizations to make data-driven decisions by making data understandable, meaningful, and actionable to diverse audiences.

Level 1: Emerging

At a foundational level you are beginning to explain basic data findings in a simple, clear way to others. You take straightforward charts or reports and describe what they mean, focusing on key points without technical detail. By doing this, you help your team start to see how data can support everyday business decisions.

Level 2: Proficient

At a developing level you are able to present basic data findings in a clear and logical way, using simple visuals or examples to support your message. You explain what the data shows to colleagues, though you may need support to link insights directly to business needs. Your contributions help others understand key trends and prompt initial discussion.

Level 3: Advanced

At a proficient level you are able to translate analytical findings into clear, compelling stories tailored to your audience’s needs. You link insights to business objectives and use visuals and narrative to help others easily grasp what the data means. This enables more informed decisions and improves engagement across the organization.

Where is this capability used?