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Digital Communications

Digital Communications is the strategic development and execution of corporate messages through digital platforms. It involves creating, managing and enhancing the organization's online presence, including websites, social media, email marketing and other internet-based communications, to communicate effectively with internal and external audiences.

Level 1: Emerging

At an emerging level, you are starting to understand digital communication channels. You're familiar with basic tools for creating, executing corporate messages, and analyzing their impacts, but still learning efficiency.

Level 2: Proficient

At a proficient level you are able to effectively utilize digital platforms to communicate key messages and engage with stakeholders, demonstrating a strong understanding of corporate branding and messaging strategies.

Level 3: Advanced

At an advanced level, you are proficient in utilizing various digital communication tools and channels to effectively convey corporate messaging, engage stakeholders, and enhance brand reputation within the organization.

Where is this capability used?