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Digital Customer Engagement Strategies

Digital Customer Engagement Strategies is the ability to craft, assess and implement online strategies that effectively engage, retain, and deepen relationships with customers, utilizing digital tools and platforms. This requires a comprehensive understanding of customer behavior online to meet their requirements and deliver exceptional account management services.

Level 1: Emerging

At an emerging level, you are gaining familiarity with digital tools and techniques to engage customers effectively. You're learning to harness digital platforms for productive account management.

Level 2: Proficient

At a proficient level you are skilled at developing and implementing digital strategies to engage and retain customers within the context of account management, maximizing client relationships and driving business growth.

Level 3: Advanced

At an advanced level you are adept at developing and implementing personalized digital engagement strategies to enhance client relationships, drive revenue growth, and ultimately strengthen key accounts in Account Management.

Where is this capability used?