Digital Marketing
Digital Marketing is the strategic planning and execution of online promotional tactics for product exposure. This capability requires a sound understanding of online platforms, social media, SEO, content creation, and data analysis. Leveraging these skills, marketers can increase brand visibility, drive customer engagement, and boost revenue, fulfilling business objectives effectively.
Level 1: Emerging
At a foundational level you are learning to use basic digital marketing tools, such as social media platforms and simple email campaigns, to support marketing activities. You follow instructions to help build online presence and participate in creating straightforward content. Your actions contribute to increasing brand awareness and supporting team goals in a digital environment.
Level 2: Proficient
At a developing level you are able to use basic digital marketing tools and platforms to support simple campaigns, following clear direction. You understand how channels like social media or email can build awareness and reach audiences. Your contribution helps lift brand visibility and supports the work of more experienced marketers.
Level 3: Advanced
At a proficient level you are able to plan and deliver digital marketing campaigns across multiple online platforms, using insights from data analysis to refine your approach. You create engaging content and manage social media channels to grow your brand’s audience and impact. Your work reliably increases customer engagement and helps achieve marketing goals.
