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Digital Marketing Basics

Digital Marketing Basics refers to the fundamental understanding and application of marketing strategies using digital platforms. This includes knowledge of SEO, email marketing, social media, content creation, analytics interpretation, online advertising, and consumer behavior in the digital landscape.

Level 1: Emerging

At an emerging level, you are familiarizing yourself with basic digital marketing concepts. You understand the importance of SEO, social media, and email marketing in promoting a digital presence.

Level 2: Proficient

At a proficient level you are able to understand and apply basic principles of digital marketing, such as SEO, social media marketing, email campaigns, and content creation to meet business objectives.

Level 3: Advanced

At an advanced level, you are able to demonstrate extensive knowledge and understanding of digital marketing strategies, tools, and platforms. You can develop and execute complex marketing campaigns with exceptional proficiency.

Where is this capability used?