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Digital Marketing for Sales

Digital Marketing for Sales is the proficiency in using digital tools and strategies to identify, engage, and convert potential customers, thereby driving sales. This includes SEO, SEM, email marketing, social media, and content marketing, specifically tailored to support sales objectives.'

Level 1: Emerging

At an emerging level, you are familiarizing yourself with digital marketing tools and techniques. You're beginning to implement basic strategies to enhance sales and customer engagement online.

Level 2: Proficient

At a proficient level you are adept at leveraging digital channels to drive sales, effectively targeting and engaging customers, optimizing campaigns, and analyzing data to inform strategic sales decisions.

Level 3: Advanced

At an advanced level, you are adept at leveraging digital marketing strategies to generate leads, nurture prospects, and close sales successfully, maximizing ROI and driving revenue growth within the sales function.

Where is this capability used?