Digital Marketing Understanding
Digital Marketing Understanding is the proficiency in leveraging digital channels and strategies to enhance account management. It involves comprehending SEO, social media, content marketing, email marketing, mobile marketing, and PPC advertising, to effectively manage accounts, improve customer relationships, and drive business growth.
Level 1: Emerging
At an emerging level, you are becoming familiar with digital marketing concepts, to support account management. You're grasping basic digital tools, strategies and how they affect your accounts.
Level 2: Proficient
At a proficient level you are able to demonstrate a deep understanding of how digital marketing strategies can be integrated into account management practices to optimize client engagement and satisfaction.
Level 3: Advanced
At an advanced level you are able to leverage your comprehensive understanding of digital marketing to create strategic account management plans that drive successful client relationships and deliver measurable results.
