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Digital Product Innovation

Digital Product Innovation is the strategic ability to conceptualise, design, and launch digital products that address unmet market needs or create new market opportunities, leveraging technological advancements while aligning with an organization's vision and objectives, within product management scope.

Level 1: Emerging

At an emerging level you are beginning to explore the use of technology to innovate and improve products, but require guidance to robustly analyze customer needs, market trends and technologies.

Level 2: Proficient

At a proficient level you are able to drive digital product innovation by identifying market trends, gathering customer insights, and developing new features to enhance product value and user experience.

Level 3: Advanced

At an advanced level you are able to lead cross-functional teams in developing breakthrough digital products, leveraging market insights and cutting-edge technology to drive innovation and strategic growth in product management.

Where is this capability used?