Skip to main content

Digital Product Management

Digital Product Management is the application of product management principles in a digital context, encompassing product design, development, and implementation. It requires proficiency in user experience optimization, data analytics, digital marketing, and technological advancements to effectively deliver and continually improve digital products.

Level 1: Emerging

At an emerging level you are beginning to understand relevant digital product management concepts. You can assist in basic product development tasks under supervision, showing promise with more experience.

Level 2: Proficient

At a proficient level you are able to effectively lead cross-functional teams to develop and execute digital product strategies, ensuring alignment with business goals and driving successful product launches.

Level 3: Advanced

At an advanced level, you are adept at leading cross-functional teams to deliver high-impact digital products that align with strategic business goals, leveraging data-driven insights to drive continuous product improvement.

Where is this capability used?