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E-commerce Strategies

E-commerce Strategies is the proficiency in designing and implementing online marketing plans tailored to drive digital sales. This capability requires understanding of customer behaviors, marketplace dynamics, search engine optimisation, and digital technologies to optimise visibility, engagement, conversions and customer retention in an online shopping environment.

Level 1: Emerging

At an emerging level, you are beginning to understand E-commerce strategies. You are acquiring foundational knowledge in digital marketing techniques, SEO, social media, and web analytics applicable to online sales.

Level 2: Proficient

At a proficient level you are able to develop and implement effective e-commerce strategies that drive customer engagement, increase online sales, and optimize digital marketing campaigns for maximum ROI in Marketing.

Level 3: Advanced

At an advanced level you are able to develop and implement highly effective and innovative e-commerce strategies that drive significant traffic, engagement, and conversion for the marketing goals of the organization.

Where is this capability used?